Overview
Freeela is a dynamic community platform designed to connect users through meaningful exchanges. My role focused on shaping how people interact with the product — from the structure of processes to the look and feel of every screen.
At its core, this project was about clarity and intuitive interaction: making complex tasks feel simple, and creating visuals that guide users without overwhelming them.
Focus
UX Strategy & Visual Design
Deliverables: Wireframes, User Flows, UI Design
I helped shape Freeela into an intuitive platform for community engagement. Balancing seamless UX with a clean, engaging UI.
UX Focus
-
User Flows
-
Define Persona
-
Form Structure
-
Navigation Design
UI Focus
-
Brand Icons
-
Buttons & Screens
-
Micro interactions
Branding & Visual Identity
* Designed custom icons that communicate meaning at a glance.
* Applied a cohesive visual language across screens using Freeela’s color palette and typography.
UI Components
* Designed buttons, menus, and screens with clarity and hierarchy in mind.
* Ensured UI elements support usability — clear states, intuitive positioning, and accessible touch targets.
Micro-Interactions
Micro-interactions were crafted to make the experience feel responsive and alive.
* Button hover states tailored for feedback and delight
* Subtle transitions to guide attention
* Animated cues to confirm user actions
These micro-moments not only improved usability but also reinforced confidence and engagement.
Design System in ActionThe visual style I developed ensures consistency throughout the product:
Color Palette: Harmonizes brand identity with usability.
Typography: Built around clarity and readability.Icons & Visual Language: Simple, meaningful, and scalable.
Interaction Patterns: Predictable and responsive.
This system makes Freeela pleasant, coherent and easy to understand.
Screens & Highlights
Clear steps, simple language, engaging progress cues.
Core Dashboard
Information hierarchy focused on utility and ease of access.
Forms & Actions
Streamlined steps and smart interaction placements.
Micro-Interactions
Responsive feedback that feels intuitive and human.
Reflection
Working on Freeela allowed me to bridge UX strategy and UI expression. I learned how subtle decisions — like where a button sits or how a form progresses — can dramatically improve usability and delight.
The outcome is a product that feels purposeful, accessible, and visually engaging — designed with real user needs in mind.
Explore Freeela: www.freeela.com
